I think it's because actual, real work is extremely difficult to calibrate. Fake work delivers superficial results much faster and more reliably, with less stress. And it's easier to tailor the results to project a precise message with maximum efficiency.
Real work grinds you down, and you may end up with nothing positive to show for it. But it's the only way to be productive; i.e. to create a surplus beyond yourself and your own consumption.
Real work is taking parts of the self and exporting them, changing the self, in the process. Hopefully, for the better.
Fake work actively reshapes the self, to refine it, always for the better. There is no risk involved.
So, the preference for real vs fake work is driven by the desire to be productive, and a willingness to accept risk, in order to be so.
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