It's more architecturally complex than a mere feed (although it also has those, by author). It's an actual curated publication containing a defined list of articles from whichever authors the editor(s) want to include.
It's an online magazine that is specifically assembled and published, in editions.
So, someone could create one for only their own articles, or for articles covering some topic, or for a company, etc. And format the content, very specifically, according to their own brand. I could do one for German-language articles, for instance.
At least, this is how I understood the underlying concept, nostr:npub1636uujeewag8zv8593lcvdrwlymgqre6uax4anuq3y5qehqey05sl8qpl4 .
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