The underlying idea, is that one npub publishes a document or collection, broken down into labeled sections with text, music, videos, tables, charts, images, code, diagrams, etc.
The next person can simply use it, as is, or they can reference or embed sections of it in their own collection.
So, one person posts "Best of Billie Holiday" and the next person can just listen to the songs or they can come up with "Best of Classic Jazz" and add one song from the Billie collection to their collection.
Or one person can post an inflation chart in an academic paper about the French economy and another can embed that chart in his paper about the rising price of luxury goods in Japan. Then, when someone clicks on the chart, in the Japanese paper, they are taken to the French paper. So, the chart is like a super-hyperlink that contains original, cryptographically-signed content, rather than a mere reference.
One person can embed a verse from a King James Bible, in their sermon, and when the reader clicks on it, the entire chapter opens up. But, it was never just a dynamically-rendered hyperlink of the verse. It was the actual verse.
We're printing the original material in a way that allows you to use the source content _itself_ as links to the source.
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